Artists for Action and the Sandy Hook Promise Foundation came together at SXSW to present two powerful nights of music and advocacy, blending live performances with a mission to raise awareness about gun violence, uplift youth voices, and promote safer schools and communities.
The first night took over Mohawk, headlined by alt-rock legends Everclear, who delivered a high-energy set packed with hits like “Father of Mine” and “Santa Monica.” It was a much-needed dose of classic rock in a festival that’s leaned increasingly indie in recent years. Everclear wasn’t just the right sonic choice—they were the right spiritual choice, too, standing firmly behind the cause and using their platform to amplify its message.
Night two at Empire Control Room & Garage brought an eclectic and powerhouse lineup, featuring Ginuwine, Aly & AJ (who stepped in last minute after Passion Pit’s drop-out), and Mark Barden & Friends. The evening took on a deeply emotional tone with Mark Barden, co-founder of Sandy Hook Promise and father of Daniel Barden, one of the victims of the Sandy Hook shooting. His presence was a poignant reminder of the cause driving this event—gun violence prevention—and he infused the night with personal gravity.
Both Ginuwine and Aly & AJ brought their A-game, tearing the house down with sets that drew in a diverse crowd. While some fans were disappointed that Aly & AJ skipped their iconic hit “Potential Breakup Song,” the duo used their platform to offer much more than music. Between songs, they paused to talk about the importance of gun violence awareness, sharing heartfelt messages of hope and activism in dedication to the victims. It was a night that blended celebration with a sobering reminder of the work ahead—a true testament to music’s power to unite and inspire change.
The atmosphere shifted when Ginuwine took the stage, as the crowd became noticeably more energetic and lively. At 54 years old, Ginuwine proved he still has the chops to deliver a high-energy performance that kept the audience hooked. While the night was filled with great music and chart-topping hits, it transcended entertainment. The event was also a powerful platform for raising awareness about gun violence in America, highlighting the urgent steps needed to address the issue and ensure the safety of our children when they go to school.